Why Long-Tail Keywords Bring In Better Conversions
Table Of Interest
In this episode, you will learn why longtail keywords bring in better conversions and Lower bounce rate.
Therefore, this episode will satisfy those who are searching for answers to [long tail keywords examples, long tail keywords finder, long tail keywords definition, short tail keywords, free long tail keyword tool, long tail keywords generator,long tail seo, long tail keywords etsy]
In General Perspective, a keyword is nothing but a word which has got a great significance right?. But if we are going to look at it from a websites owners perspective, what does keyword really mean?
A keyword is just a phrase for which you would like to rank number 1 on google for. Yes it is true that everyone wants to rank number 1 and that’s exactly why everyone cannot rank number 1. It’s pretty logical right?. That’s where Search Engine Optimization (SEO) comes into play and this also why this topic continues to thrive and will continue to be important years to come.
Actually, we haven’t seem much about what a keyword is. So let’s see that from a different perspective. A keyword doesnt need to be a single word. For example, when a user searches for “wordpress themes”, he may be expecting a Search Engine to display various perspectives of wordpress themes such as;
Variations For WordPress Themes
- What is a WordPress theme?
- From where can it be downloaded?
- How can it be installed or uploaded to a website
- How to design WordPress themes?
Therefore, there are multiple things that are covered in this broad keyword “WordPress Themes“.
The Shorter the Keyword, the range will be broader”. In order words, Shorter keywords are searched 10’s or 100 thousand times per month in google search engine. Let’s move into another example “WordPress Themes For Blog”.
This is somewhat lengthy or longtail keyword , but too specific or narrow in terms of meaning. Because this lengthy keyword tells a search engine that the user needs wordpress themes for blog and not for a portfolio site or not for some news website or review website or anything like that.
Now lets move into a very longtail or very specific keyword “Free responsive WordPress themes for a blog”.
This is too specific or very narrow in terms of targeting the audience.
Hope you can understand the concept here?. When you search for “WordPress themes” you will get a lot of unrelated results compared to when you search for “Free responsive WordPress themes for blogs”.
Now you should have a question whether you need to target for broad or longtail keywords on your website. Most SEO experts recommended targetting long tail keywords only and we at O3SCHOOLS are no exception. We also recommend the same.
Let’s assume this scenario where a user who needs ready made wordpressthemes for his blog, searches for “WordPress themes” on google. on the other hand you write about how to design wordpress themes.
In such case, if the user searches for just “WordPress themes” and your website appears in the first search result, then the user may come to your website but he/she will eventually bounce back immediately.
Then he will begin to fine tune his search keyword to a longtail keyword because he needs free responsive wordpress theme for blog to download and use it on his/her website whereas you are teaching how to desing such themes.
What you are providing on your website is a long but useful process but he needs an already made and instant solution.
For the term “WordPress Themes”. Some XYZ website may appear on 10th search result whereas when the user searches for free responsive wordpress themes for blog, that particular XYZ website may come to the first result and when that user searches that XYZ website, he would get what he wanted.
So, the bounce rate will be low and the time spent by the user on the XYZ website will be high. He may even look for multiples themes. He may get lots of choices so he may look into multiple themes on the site and download the one which he likes at last. It’s a win-win situation for both the search user and the XYZ websites owner.
This is the reason why you should target long tail or very specific keyword on your website to get the most converting organic traffic. Have you ever wondered how a newer website outrank an established website.
So you will not be bored, we will continue in the next episode which is still on keywords though but it will be on How a newer website can outrank an already established website.
Thanks For Coming Around.